amusing marketing and PR

Unity: spamming game-developers?

So far this week, from Unity3d, I’ve received:

  1. A “personal” email asking me to respond if I want to know more about Unity4.
    • When I replied, I got an auto-responder saying “I’m away for two weeks and will not be responding to email”; which reminded me this account manager had told me they’d be leaving a few days *before* I received the email “From” them
    • So, I re-forwarded my email to the named “in my absence, speak to” contact – no response
  2. A few days later: a new “personal” email, again asking me to respond to their marketing push for Unity4, but this time from the “in my absence” contact
    • This despite no response to my email I’d already sent about the last such email from Unity
    • And, again … when I replied … no response

If someone’s on holiday – no problem there, of course!

If someone’s ignoring your emails *responding to their marketing* … and then “personally” sending you marketing emails days later … that’s mildly offensive.

If the company is sending out fake emails that pretend to come from people who – by the sounds of the auto-responder – were already out of the office and not responding to email … that’s definitely offensive.

I think Unity needs to do some a bit of work re-thinking their spamvertising – sorry, I mean – their marketing.