Inteviewed for RPG Vault’s latest Online Worlds Roundtable – http://rpgvault.ign.com/articles/817/817490p3.html
“Web 2.0 businesses compete directly with the games industry on multiple levels, and anyone who doesn’t spot that and act accordingly will suffer. If your game doesn’t embrace – or deliberately and carefully reject – Web 2.0, you’ll that your users have created the space you *didn’t*, and someone else is monetizing it. And they’re probably making more revenue than YOU are from providing the core service in the first place!” – Adam Martin