Looks like a “normal” KickStarter project for a new Tower Defence game.
Halfway through the demo video, it switches to “here’s how I’ve been using GA to detect game-design flaws, and to test ideas in tweaking game design”.
Something I’ve wanted to do for more than a decade, but could never find a company who’d take it seriously :). I really hope this iPad game does well – would be great to see a poster-child / real-world demonstration of a workable technique here.