{"id":936,"date":"2010-07-05T17:33:44","date_gmt":"2010-07-05T16:33:44","guid":{"rendered":"http:\/\/t-machine.org\/?p=936"},"modified":"2010-07-05T17:34:06","modified_gmt":"2010-07-05T16:34:06","slug":"awesome-ad-agency-fail-steal-then-insult","status":"publish","type":"post","link":"http:\/\/new.t-machine.org\/index.php\/2010\/07\/05\/awesome-ad-agency-fail-steal-then-insult\/","title":{"rendered":"Awesome Ad Agency FAIL: Steal, then Insult"},"content":{"rendered":"

(where normaly people might “Be original, then Apologize if you fail”)<\/p>\n

Just a minor piece of recent DRAMA! DRAMA!, something to cheer up the week…<\/p>\n

This excellent piece of Advertising \/ Fun \/ Augmented Reality \/ Creativity<\/a> was – like most big-budget ideas – based on someone else’s idea, someone who had the basic idea (and proved it non-commercially) first<\/a>.<\/p>\n

So far, so good.<\/p>\n

This is the 21st Century. People notice when you clone ideas, and they comment<\/a>. A lot of comments are brief and reflect the emotional reaction rather than a considered opinion. Especially if you disingenuously claim to have invented the idea, and put out press releases to that effect … when there’s plenty of evidence suggesting otherwise.<\/p>\n

Still, that’s how life goes; you try something, you veer too close to “copying”, and you get some minor pillorying on a public website. You re-adjust; next time, you’ll try to add a bit more novel to an idea – or you’ll work harder to give credit where it’s due.<\/p>\n

OR … or, one of your team can always just go for the all-out nuclear option, and insult everyone and everything in sight. In the world-readable comments thread. For bonus points, you can then delete your comments a day later when you realise what a douchebag you appear, and how damaging it’s become to your future career:<\/p>\n

http:\/\/www.flickr.com\/photos\/pixelsumo\/4752204508\/sizes\/o\/<\/a><\/p>\n

(I love how Nicholaus is naive enough \/ bad enough at his own career to imagine that simply deleting or editing a comment makes all evidence of it vanish :))<\/p>\n","protected":false},"excerpt":{"rendered":"

(where normaly people might “Be original, then Apologize if you fail”) Just a minor piece of recent DRAMA! DRAMA!, something to cheer up the week… This excellent piece of Advertising \/ Fun \/ Augmented Reality \/ Creativity was – like most big-budget ideas – based on someone else’s idea, someone who had the basic idea […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,29,54,3],"tags":[],"_links":{"self":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/936"}],"collection":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/comments?post=936"}],"version-history":[{"count":0,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/936\/revisions"}],"wp:attachment":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/media?parent=936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/categories?post=936"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/tags?post=936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}