{"id":9,"date":"2007-07-08T22:03:33","date_gmt":"2007-07-08T21:03:33","guid":{"rendered":"http:\/\/tmachine1.dh.bytemark.co.uk\/blog\/?p=9"},"modified":"2007-07-08T22:03:33","modified_gmt":"2007-07-08T21:03:33","slug":"what-is-web-20","status":"publish","type":"post","link":"http:\/\/new.t-machine.org\/index.php\/2007\/07\/08\/what-is-web-20\/","title":{"rendered":"What is Web 2.0?"},"content":{"rendered":"<p>This question keeps coming up, and most people just need a simple answer. This is the quick and dirty explanation I came up with for some colleagues with the added emphasis on concrete benefits rather than just theoretical ideas.<\/p>\n<h4>What is Web 2.0?<\/h4>\n<blockquote><p>&#8220;Web 2.0 was the moment we stopped using computers and started using the internet&#8221; &#8211; frantic<\/p><\/blockquote>\n<p>&#8230;is a brilliant answer, I love it, and it sounds really short, but takes at least 10 minutes to explain properly. Probably more like an hour, if we&#8217;re being honest here. If you already know what Web 2.0 is, and know lots of examples and counter-examples, that sums it up neatly. But cryptically.<\/p>\n<h4>Theoretical definition<\/h4>\n<p>(my super short summary of: <a href=\"http:\/\/www.oreillynet.com\/pub\/a\/oreilly\/tim\/news\/2005\/09\/30\/what-is-web-20.html\" title=\"What is Web 2.0? Tim O'Reilly\" target=\"_blank\">http:\/\/www.oreillynet.com\/pub\/a\/oreilly\/tim\/news\/2005\/09\/30\/what-is-web-20.html<\/a>)<\/p>\n<ul>\n<li>Data is the most important thing in the world<\/li>\n<li>Mass-market consumers are the most important business-partner in the world<\/li>\n<li>Software that you can use today is more important in every single way than software that &#8220;works&#8221; or is &#8220;good&#8221;<\/li>\n<li>Quantity (of consumers) beats quality: use Network Effect to get vast numbers of users very quickly<\/li>\n<li>The internet is part of every platform. You are *always* selling stuff to the internet, *even when you think you aren&#8217;t*<\/li>\n<\/ul>\n<p>Maybe explaining what the concrete benefits are will help.<\/p>\n<p>Here goes&#8230;<\/p>\n<h4>OK, what does it actually do?<\/h4>\n<p>Web 2.0 has four main benefits:<br \/>\n1. A clever trick lets you use &#8220;the internet&#8221; as your development team, your sales team, your marketing team, or your support team. Increase your output by a factor of 100!<\/p>\n<p>2. Make money out of other people&#8217;s data<\/p>\n<p>3. Use other people&#8217;s development teams to build features for you<\/p>\n<p>4. Provide a user-experience that is so many times better than anything you&#8217;ve ever done before that your sales increase substantially just because it&#8217;s so much more pleasant to use<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This question keeps coming up, and most people just need a simple answer. This is the quick and dirty explanation I came up with for some colleagues with the added emphasis on concrete benefits rather than just theoretical ideas. What is Web 2.0? &#8220;Web 2.0 was the moment we stopped using computers and started using [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[],"_links":{"self":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/9"}],"collection":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":0,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"wp:attachment":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}