{"id":275,"date":"2008-10-31T00:35:54","date_gmt":"2008-10-30T23:35:54","guid":{"rendered":"http:\/\/t-machine.org\/?p=275"},"modified":"2008-10-31T00:35:54","modified_gmt":"2008-10-30T23:35:54","slug":"crysis-warhead-ea-targetted-advertising-fail","status":"publish","type":"post","link":"http:\/\/new.t-machine.org\/index.php\/2008\/10\/31\/crysis-warhead-ea-targetted-advertising-fail\/","title":{"rendered":"Crysis Warhead: EA Targetted-Advertising FAIL"},"content":{"rendered":"<p>So, on <a href=\"http:\/\/www.amazon.co.uk\/Electronic-Arts-Crysis-Warhead-DVD\/dp\/B001DZMLPS\/ref=sr_1_1?ie=UTF8&#038;s=videogames&#038;qid=1225408714&#038;sr=8-1\">this Amazon page<\/a>, which starts with:<\/p>\n<p><a href='https:\/\/t-machine.org\/wp-content\/uploads\/picture-5.png'><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/t-machine.org\/wp-content\/uploads\/picture-5.png\" alt=\"\" title=\"picture-5\" width=\"392\" height=\"193\" class=\"alignnone size-full wp-image-276\" srcset=\"https:\/\/t-machine.org\/wp-content\/uploads\/picture-5.png 392w, https:\/\/t-machine.org\/wp-content\/uploads\/picture-5-150x73.png 150w, https:\/\/t-machine.org\/wp-content\/uploads\/picture-5-300x147.png 300w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/a><\/p>\n<p>then has a sponsored advert from EA further down the page:<\/p>\n<p><a href='https:\/\/t-machine.org\/wp-content\/uploads\/picture-4.png'><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"88\" src=\"https:\/\/t-machine.org\/wp-content\/uploads\/picture-4.png\" alt=\"\" title=\"picture-4\" class=\"alignnone size-full wp-image-277\" srcset=\"https:\/\/t-machine.org\/wp-content\/uploads\/picture-4.png 771w, https:\/\/t-machine.org\/wp-content\/uploads\/picture-4-150x17.png 150w, https:\/\/t-machine.org\/wp-content\/uploads\/picture-4-300x34.png 300w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><\/a><\/p>\n<p>Yeah, um, well. I guess that targetted advertising isn&#8217;t quite working out the way it was intended.<\/p>\n<p>Of course, it makes an EXCELLENT pun on the fact that I was *going* to mention that <a href=\"http:\/\/t-machine.org\/index.php\/2008\/09\/16\/cracking-eas-spore-drm-joining-the-dots\/\">EA has &#8220;done it again&#8221; and done it&#8217;s best to screw the consumer out of 2nd-hand sales, just like they did with Spore<\/a>. In fact, it&#8217;s allegedly identical to the final Spore situation (where the number of times you&#8217;re allowed to upgrade any hardware in your machine, or re-install, was upped from 3 to 5). There&#8217;s several people claiming that there&#8217;s an added &#8220;shoot-your-argument-in-the-head bonus&#8221; that even Steam-based installs have the DRM feature, although my guess is that this is just people misinterpreting the fact that there&#8217;s a different flavour of SecuROM with the Steam version (?).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, on this Amazon page, which starts with: then has a sponsored advert from EA further down the page: Yeah, um, well. I guess that targetted advertising isn&#8217;t quite working out the way it was intended. Of course, it makes an EXCELLENT pun on the fact that I was *going* to mention that EA has [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,32],"tags":[],"_links":{"self":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/275"}],"collection":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/comments?post=275"}],"version-history":[{"count":0,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/275\/revisions"}],"wp:attachment":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/media?parent=275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/categories?post=275"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/tags?post=275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}