{"id":1612,"date":"2011-08-04T14:14:14","date_gmt":"2011-08-04T13:14:14","guid":{"rendered":"http:\/\/t-machine.org\/?p=1612"},"modified":"2011-08-04T14:14:14","modified_gmt":"2011-08-04T13:14:14","slug":"euclideon-2m-scam-for-fake-games-tech","status":"publish","type":"post","link":"http:\/\/new.t-machine.org\/index.php\/2011\/08\/04\/euclideon-2m-scam-for-fake-games-tech\/","title":{"rendered":"Euclideon: $2m scam for fake games tech?"},"content":{"rendered":"

TL;DR – notch reckons “it’s a scam” (I wouldn’t go that far<\/a> – “scam” is a strong word, I reckon they’re just too naive\/ignorant\/foolish\/arrogant to realise what a huge mistake they’re making)<\/p>\n

My gut feeling is: this would be a terrible investment. By comparison, the middleware companies that sell for tens of millions of dollars usually don’t seek this level of investment until AFTER they have many licenses \/ sales already. Euclideon seems to be asking for money BEFORE demonstrating that any games company can do anything useful with it.<\/p>\n

In the games industry, we have a name for this particular kind of exuberant, short-sighted claim<\/a>:<\/p>\n

\n“Infinite Monkey Engine”<\/a>\n<\/p><\/blockquote>\n

(apologies to Demis Hassabis, a nice guy who created the term “Infinite Polygon Engine” intending it to be genuine. It backfired horribly when it turned out to have little or no value in game terms; IIRC it only shipped in “Republic: The Revolution”?)<\/p>\n

IMHO … The Euclideon folks have shown no signs (in public) of being aware of what a complete waste of time and money their technology “probably” is. They apparently haven’t (bothered to?) spoken to any games-industry companies – this should be an absolute requirement LONG before they raise funding above the $50,000 level.<\/p>\n

Maybe they have; maybe their own PR is a big confidence-trick – they know how misleading\/wrong their claims are, and they’re just trying to keep potential competitors fooled. If so, I’d say that’s a rather … short-sighted … strategy.<\/p>\n

More likely: they’re full of their own inventiveness, and have nowhere near enough startup \/ business experience to have run the analysis on *why* this tech isn’t used *any more*.<\/p>\n

(public signs so far suggest they’ve picked up an old tech, convinced themselves it’s new and novel, and don’t realise that it’s a dead-end that the industry has already rejected)<\/p>\n","protected":false},"excerpt":{"rendered":"

TL;DR – notch reckons “it’s a scam” (I wouldn’t go that far – “scam” is a strong word, I reckon they’re just too naive\/ignorant\/foolish\/arrogant to realise what a huge mistake they’re making) My gut feeling is: this would be a terrible investment. By comparison, the middleware companies that sell for tens of millions of dollars […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,14,46],"tags":[],"_links":{"self":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/1612"}],"collection":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/comments?post=1612"}],"version-history":[{"count":0,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/1612\/revisions"}],"wp:attachment":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/media?parent=1612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/categories?post=1612"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/tags?post=1612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}