ATTENTION: all game marketers: don’t do this…<\/p>\n
\nHi Adam,<\/p>\n
Although we do not know one another, I notice we share many contacts on LinkedIn.com (Karl Blanks, Ben Jesson, Jason Duke, Paul Billinghurst to name but a few I’ve had the pleasure of working with).\n<\/p><\/blockquote>\n
Funny; I don’t recognize those names?<\/p>\n
I guess if you’re one of those people who just adds every person in the world to your LinkedIn, maybe you’d not have noticed. I don’t do that – I know all my LI contacts personally. I even wrote that on my LinkedIn Profile – all you have to do is read it and you’d see!<\/p>\n
\nI do not have a premium LinkedIn account so could not send you an inMail.\n<\/p><\/blockquote>\n
Why not? You work in marketing\/PR. How cheap are you?<\/p>\n
\nI hope you don’t mind me contacting you in this way, but I recently stumbled upon your website – http:\/\/t-machine.org.<\/p>\n
I work for [redacted to spare his shame] and we’re just about to launch a Facebook version of our online MMORPG, [redacted – I’m not going to promote their game].<\/p>\n
I’m reaching out to influential bloggers within the gaming space and consider you to be one of the top, most active out there. Our Facebook version of the [redacted – I’m not going to promote their game] is due for release on the 1st September 2011.<\/p>\n
If you’re interested in reviewing the game or fancy an inside scoop prior to release, please let me know and I will forward you our press release.<\/p>\n
Many thanks,<\/p>\n
[redacted to spare his shame]
\nOnline Marketing Manager
\n[redacted to spare his shame]\n<\/p><\/blockquote>\nFlattery will get you everywhere. Except when you’re trying to trade off someone else’s reputation, where it won’t. The blatant mail-merge aspects of this email immediately turned it into a rejection, headed straight for my Spam folder.<\/p>\n
I don’t promote titles until\/unless I’ve actually played them, or I know the authors extremely well. He might have done a good job to drop the fake “we share friends” line, and pre-creating an account for me.<\/p>\n
Putting the “you can review this if you want to” right at the end really doesn’t sound good; over-worked journos may be more interested in a pre-written article, but voluntary bloggers generally care more about the personal value of what they write. IMHO and IME; YMMV.<\/p>\n","protected":false},"excerpt":{"rendered":"
ATTENTION: all game marketers: don’t do this… Hi Adam, Although we do not know one another, I notice we share many contacts on LinkedIn.com (Karl Blanks, Ben Jesson, Jason Duke, Paul Billinghurst to name but a few I’ve had the pleasure of working with). Funny; I don’t recognize those names? I guess if you’re one […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,58],"tags":[],"_links":{"self":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/1575"}],"collection":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/comments?post=1575"}],"version-history":[{"count":0,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/1575\/revisions"}],"wp:attachment":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/media?parent=1575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/categories?post=1575"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/tags?post=1575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}