{"id":1281,"date":"2011-02-15T22:49:30","date_gmt":"2011-02-15T21:49:30","guid":{"rendered":"http:\/\/t-machine.org\/?p=1281"},"modified":"2011-02-15T22:49:30","modified_gmt":"2011-02-15T21:49:30","slug":"social-games-are-evil-a-k-a-indie-marketing-301","status":"publish","type":"post","link":"http:\/\/new.t-machine.org\/index.php\/2011\/02\/15\/social-games-are-evil-a-k-a-indie-marketing-301\/","title":{"rendered":"Social Games are “evil” (a.k.a: Indie Marketing 301)"},"content":{"rendered":"

I reckon this<\/a> is just a case of indie developers (finally) starting to
\nunderstand the concept of “marketing” in a bit more depth than the 101
\nstuff.<\/p>\n

With my PR hat on, this is great stuff: highly contentious (and
\npotentially dangerous) quotes – and yet, nowhere near as
\ncareer-damaging as declaring that a certain console is ****<\/a>.<\/p>\n

“Evil” is emotive, but just vague enough that you can get away with it in ways
\nthat you can’t when you target billion-dollar brands. *ahem*.<\/p>\n

I’d also add that – in true marketing style – this whole conversation
\nis about 6 months behind the curve. Which is about right for a
\nmass-market promotional piece – people at the coal face have moved on,
\nbut Joe Public is still intrigued and yet to catch-up. Anyone who
\nstill thinks Zynga is the company from “that SF Weekly article”<\/a> is
\nliving in dreamland. FB games moves much, much faster than that.<\/p>\n","protected":false},"excerpt":{"rendered":"

I reckon this is just a case of indie developers (finally) starting to understand the concept of “marketing” in a bit more depth than the 101 stuff. With my PR hat on, this is great stuff: highly contentious (and potentially dangerous) quotes – and yet, nowhere near as career-damaging as declaring that a certain console […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,59,58,46],"tags":[],"_links":{"self":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/1281"}],"collection":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/comments?post=1281"}],"version-history":[{"count":0,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/1281\/revisions"}],"wp:attachment":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/media?parent=1281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/categories?post=1281"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/tags?post=1281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}