{"id":1173,"date":"2010-12-30T13:33:18","date_gmt":"2010-12-30T12:33:18","guid":{"rendered":"http:\/\/t-machine.org\/?p=1173"},"modified":"2010-12-30T13:33:18","modified_gmt":"2010-12-30T12:33:18","slug":"skype-failing-at-customer-support-at-scale","status":"publish","type":"post","link":"http:\/\/new.t-machine.org\/index.php\/2010\/12\/30\/skype-failing-at-customer-support-at-scale\/","title":{"rendered":"Skype: failing at customer support at scale"},"content":{"rendered":"<p>I had a serious customer-support problem with Skype recently, relating to money they&#8217;ve taken from me. It&#8217;s proved excessively difficult to get a response from them &#8211; surprising, considering their size, their brand, and the fact it&#8217;s a paid-for service. It raises some interesting questions over Customer Support \/ Community Support, and how they can\/should be scaled.<\/p>\n<p>FYI, the initial complaint is over what looks like a scam &#8211; if you pay for Skype, but don&#8217;t use it frequently enough, they cancel the service but keep the money. It was probably buried somewhere in the smallprint, but I certainly don&#8217;t remember that as part of what I signed-up for: &#8220;pay now &#8230; get screwed later!&#8221;. Whether or not it&#8217;s legal, it&#8217;s certainly dishonest (they give no explanation, it&#8217;s NOT part of the marketing materials, it&#8217;s just &#8220;policy&#8221;). It feels like theft.<\/p>\n<p>Their website was useless. So, I asked them about it&#8230;or, at least, I tried to.<\/p>\n<ol>\n<li>Reply-to-email: I replied to the email they sent me where they said they&#8217;ll be taking my money but NOT providing the service. They sent it from &#8220;noreply@notifications.skype.com&#8221;; this is a fundamental abuse of the email system, a sign of amateurish support teams. FAIL\n<li>Email-to-support: I tried forwarding that + my question to the standard email address &#8211; support@skype.com. I&#8217;ve been using Skype for 5 years, and I thought this address existed. Eithet my memory is wrong, or they&#8217;ve deleted it since. It doesn&#8217;t exist at the moment &#8211; you get a mailserver error. FAIL\n<li>Google for &#8220;email support skype&#8221;: I tried again, emailing the support address that Skype&#8217;s own employees have sent emails from &#8211; right now, on Skype.com, you can see example emails sent from &#8220;support@skype.net&#8221; (maybe this was what I remembered from years ago?). But if you send an email to that address, you get an email back saying: &#8220;Thank you for your email. Unfortunately this email address is no longer in use.&#8221;. FAIL\n<\/ol>\n<h4>500 million accounts &#8230; too many?<\/h4>\n<p>Skype&#8217;s customer-support is unusually weak here; this is a paid-for product, and they&#8217;re actively blocking people from getting support. That&#8217;s not how support works; that&#8217;s what you do when you don&#8217;t have a support team &#8211; usually because you&#8217;re too poor to afford it AND you have no paying customers. Doing this with paying customers is surprising. Especially for a large product\/brand.<\/p>\n<p>I remember in the very early days of Skype they already had 50-100 employees for what was a comparitively small operation. IIRC, a big chunk of that was dedicated to support, and a big chunk to marketing &#8211; only a very small part was tech. I&#8217;d assumed that with their 10&#8217;s of millions of users, they had a highly automated customer-support system.<\/p>\n<p>Today, they have well over half a billion user accounts &#8211; and it would seem that even their automated systems have failed. Why else would they put a block on industry-standard email aliases? And deliberately shutdown their own support address?<\/p>\n<p>Obviously, those addresses would be flooded with spam and FAQ emails &#8230; but *all* commercial customer-support systems are specifically designed to handle those probems &#8211; and at large scale, too.<\/p>\n<p>My guess is simply that whichever commercial system they use wasn&#8217;t architected to a high enough quality, and is incapable of handling Skype&#8217;s uniquely large customer base. This isn&#8217;t a criticism of that system &#8211; there are very few companies in the world with so many users of a single product. i.e. there&#8217;s very little demand for a product to be so carefully engineered.<\/p>\n<p>But it begs the question: why hasn&#8217;t Skype put something better in place? Surely they have the resource and the skill to source or architect something better? Or is it a company policy to provide second-rate, low-quality support &#8211; even for their paid customers?<\/p>\n<h4>What Would Facebook Do?<\/h4>\n<p>&#8230;hopefully, I&#8217;ll post on this in more detail later, but briefly: they *eventually* went to specialist external vendors to provide the scalability they needed:<\/p>\n<ol>\n<li>Facebook was incapable of reliably delivering messages to users for most of the past 3+ years\n<li>I&#8217;ve run several groups large and small, and found that approx 30% of all messages DIRECT to *opt-in* users went undelivered in the FB messaging system\n<li>(speaking to other people who ran facebook groups, or had huge numbers of Friends, the experience was commonly repeated. e.g. I know a few people who had to setup multiple FB accounts because they had &#8220;too many friends&#8221; to fit on a single account)\n<li>Facebook recently (last 6 months) replaced their internal, proprietary messaging with an external, specialist system from a company that specialises in high-volume messaging (according to the vendor; caveat emptor)\n<li>Reports from other people who still use Facebook for large groups \/ large numbers of friends suggest the &#8220;lost in the post&#8221; phenomenon is now cured\n<\/ol>\n<p>Incidentally, I don&#8217;t\/didn&#8217;t think much of Facebook&#8217;s tech team (although quite possiby it&#8217;s improvements in that team that have lead to fixed like the one above). It&#8217;s very hard to be sure, going on just public info, but I used to read their blog, and their posts about performance and architecture were for a long period &#8230; amateurish.<\/p>\n<p>On some core subjects, they betrayed a deep lack of experience and understanding &#8211; and apparently no effort being taken to correct that, but rather they preferred to &#8220;hack&#8221; away with band-aid solutions. Great fun for them, but not appropriate for a billion-dollar service, IMHO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had a serious customer-support problem with Skype recently, relating to money they&#8217;ve taken from me. It&#8217;s proved excessively difficult to get a response from them &#8211; surprising, considering their size, their brand, and the fact it&#8217;s a paid-for service. It raises some interesting questions over Customer Support \/ Community Support, and how they can\/should [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,58,44,46,3],"tags":[],"_links":{"self":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/1173"}],"collection":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/comments?post=1173"}],"version-history":[{"count":0,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/1173\/revisions"}],"wp:attachment":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/media?parent=1173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/categories?post=1173"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/tags?post=1173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}