{"id":1131,"date":"2010-12-16T16:19:41","date_gmt":"2010-12-16T15:19:41","guid":{"rendered":"http:\/\/t-machine.org\/?p=1131"},"modified":"2010-12-16T16:19:41","modified_gmt":"2010-12-16T15:19:41","slug":"gamers-play-on-iphone-instead-of-hand-held-consoles","status":"publish","type":"post","link":"http:\/\/new.t-machine.org\/index.php\/2010\/12\/16\/gamers-play-on-iphone-instead-of-hand-held-consoles\/","title":{"rendered":"Gamers play on iPhone instead of hand-held consoles"},"content":{"rendered":"

Even if you own a Nintendo DS or a Sony PlayStationPortable, there’s a high chance you’re playing games on your phone instead<\/a>:<\/p>\n

“27.2% of consumers who indicate that they play games on their phones only (and not on the DS\/PSP) actually own a DS or PSP, but do not actively use the device(s).”\n<\/p><\/blockquote>\n

Admittedly, it’s a terrible, amateurish statistic – it’s missing the REAL stats that we need to corroborate the concept – but the report is pay-for, so I can’t look that up.<\/p>\n

Still, assuming the report isn’t woelfully misrepresented, it’s a seriously big proportion who own yet have given up on their Nintendos and Sonys. Now compare that with all the people who haven’t forked out the hundreds-of-dollars to buy one yet: how much harder is it going to be to grab them?<\/p>\n

Snapshot: But… is it worth publishing on iPhone?<\/h4>\n

Are there enough consumers purchasing games on iPhone to make it worth it?<\/p>\n

(NB: this is an ultra-quick analysis, based on the various stats and info I’ve read recently – if you want references you’ll have to pay someone, or google it all yourself)<\/p>\n

As of Dec 2010, approx:<\/p>\n

    \n
  1. 140m DS\n
  2. 60m PSP\n
  3. 120m iPhones\n
  4. …approx 20m-40m iPhones “owned by under 30s” (many competing guesses in this area)\n<\/ol>\n

    Given that iPhone has two of the top 5 slots on children’s Xmas wishlists (once as iPhone, once as iPod Touch), I’d feel confident in saying that iPhone has already overtaken PSP’s installed userbase.<\/p>\n

    Of course, iPhone app price is approx 10 times less than PSP\/DS game price. But … family spending tends to be fairly constant, developers get much higher revenue share on iPhone, and cross-promotion of your own games is spectacularly successful on iPhone.<\/p>\n

    So, assuming you develop more than one game, you should be getting the same or higher revenues on iPhone games. And yet the development costs are significantly lower than on DS\/PSP.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Even if you own a Nintendo DS or a Sony PlayStationPortable, there’s a high chance you’re playing games on your phone instead: “27.2% of consumers who indicate that they play games on their phones only (and not on the DS\/PSP) actually own a DS or PSP, but do not actively use the device(s).” Admittedly, it’s […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,59,51],"tags":[],"_links":{"self":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/1131"}],"collection":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/comments?post=1131"}],"version-history":[{"count":0,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/1131\/revisions"}],"wp:attachment":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/media?parent=1131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/categories?post=1131"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/tags?post=1131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}