{"id":1013,"date":"2010-09-07T09:51:08","date_gmt":"2010-09-07T08:51:08","guid":{"rendered":"http:\/\/t-machine.org\/?p=1013"},"modified":"2010-09-07T09:51:08","modified_gmt":"2010-09-07T08:51:08","slug":"startups-measure-your-attention-marketing-download","status":"publish","type":"post","link":"http:\/\/new.t-machine.org\/index.php\/2010\/09\/07\/startups-measure-your-attention-marketing-download\/","title":{"rendered":"Startups: measure your attention-marketing (download)"},"content":{"rendered":"

If you’ve followed this blog for a while, you’ll have read my thoughts on the Science part of Marketing, and how much money this makes you<\/a>.<\/p>\n

As I explained recently to an Accountant, we don’t have a “business plan” for my current company, we only have a spreadsheet. A spreadsheet – done correctly – *is* a business plan, and a better plan than any you’ll ever see written down.<\/p>\n

(NB: I’m not an accountant. I’m not a Finance Director – and never have been. I don’t even like spreadsheets; normally they bore me to death. But this is an exception. It is the only way to effectively plan and run a startup)<\/p>\n

So I was delighted to see that Dave Stone has posted a spreadsheet to track and measure the effectiveness of your “attention” campaign – how much exposure did you get from TechCrunch et al? Was it worth it?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you’ve followed this blog for a while, you’ll have read my thoughts on the Science part of Marketing, and how much money this makes you. As I explained recently to an Accountant, we don’t have a “business plan” for my current company, we only have a spreadsheet. A spreadsheet – done correctly – *is* […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,54,46],"tags":[],"_links":{"self":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/1013"}],"collection":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/comments?post=1013"}],"version-history":[{"count":0,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/posts\/1013\/revisions"}],"wp:attachment":[{"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/media?parent=1013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/categories?post=1013"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/new.t-machine.org\/index.php\/wp-json\/wp\/v2\/tags?post=1013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}